With the rapid evolution of technology and its use to benefit companies’ ways to reach their clients, concerns arise – “What are companies doing with my Personal Data?!”, and “What really is Personal Data?”.
These issues and concerns made governments rethink about costumers’ protection… and here comes General Data Protection Regulation (GDPR), a turning point to privacy in the EU. A subject that, since May 2018, has been a very hot topic among companies.