Information is the most important asset of any company. Nonetheless, it’s not enough to just own that data, it’s imperative that companies analyse it, to optimize their products and gain a competitive edge.
Nowadays, data is just like a currency and databases are like bank accounts. To maintain and store large databases (that keep growing exponentially), companies are increasingly moving to the cloud. The cost-effective and a more secure infrastructure and services, are between the main reasons. This, because companies need to effectively organize and secure all the information they possess.