Once upon a time, content was flying across processes and departments with minimum or even zero structure. The value of data was being wasted and creatives were spending essential time searching for information. Well, some companies are still stuck in that ancient tale!
Today, modern ECM systems recognize the value of data for decision making and productivity. So, alongside (almost) human robots, AI is used to enrich metadata and deliver the right information, at the right time for the right operation, with maximum security, and in a blink of an eye!